Pershing Square Renew, a non-profit collaboration between government, community, and business leaders in Downtown L.A., was created to reimagine the heart of Los Angeles – Pershing Square – as a public space that enhances quality of life and establishes a sustainable, healthy, inclusive and economically viable city. In January 2015, Consensus began retooling the digital communications efforts for Pershing Square Renew. Within the first six months, we increased the social media following by over 50% and it has continued to grow. The team also developed a business digital engagement program, focused on featuring the small businesses near Pershing Square on social media to establish partnerships and generate goodwill. The organization completed a successful design competition, where world-class teams competed for the chance to reimagine Pershing Square and a design was selected. This process was well-documented throughout the L.A. media market and well received by the general public. It is now in pursuit of funding from public and private sources and Consensus will continue to provide support on engaging the public.